That exact moment was the creation of what would become one of the world’s most beloved soft drinks.īack then, Coke was the first to expand internationally. Once the syrup was made, he took it to a local pharmacy and mixed it with carbonated water. Pemberton created its original flavored syrup. The History Behind Two of the Most Famous Brands CokeĬoke got its start in the early 1800s when a pharmacist by the name of Dr. While these major conglomerates have other brands underneath them, the marketing rivalry stays at the top between the parent brands fighting to become the world’s favorite soft drink. The slogan used at the end of the commercial said, “the choice of a new generation”, ultimately introducing Pepsi as the soft drink for young audiences. Their first celebrity ad was in 1984 which included Michael Jackson dancing in the streets with a group of young kids. On the other hand, Pepsi is widely known for celebrity endorsements, and they don’t put as strong of an emphasis on sentimental value. The campaign was so successful, they expanded the number of names from 250 to 1000 by the end. This urged consumers to find bottles with names of loved ones to share.
They launched the “Share a Coke” campaign that sold cans of Coke with the most common first names printed on the label. In general, Coke is known for promoting emotional attachment through its campaigns. Today, each brand has a strong and distinct presence thanks to individual marketing strategies that make them obviously different from one another. Then, in 1898, a rivalry that would span decades was born as soon as Pepsi hit the market. Coke was the first soda ever created back in 1886. There’s an age-old question we’ve all been asked: Pepsi or Coke? The public strongly prefers one or the other you generally won’t find someone who enjoys both.
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